{"id":11857,"date":"2018-03-07T10:06:59","date_gmt":"2018-03-07T09:06:59","guid":{"rendered":"http:\/\/activite-piscine.com\/?p=11857"},"modified":"2018-03-07T10:06:59","modified_gmt":"2018-03-07T09:06:59","slug":"mondial-piscine-affiche-de-nouvelles-ambitions-2018","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/news\/mondial-piscine-affiche-de-nouvelles-ambitions-2018\/","title":{"rendered":"Mondial Piscine affiche de nouvelles ambitions pour 2018"},"content":{"rendered":"<p><a href=\"https:\/\/www.mondial-piscine.eu\/\" target=\"_blank\" rel=\"noopener\">Mondial Piscine<\/a> lance en 2018 sa premi\u00e8re communication t\u00e9l\u00e9visuelle \u00e0 l\u2019\u00e9chelle nationale. Cette campagne sera visible lors d\u2019une premi\u00e8re vague sur les cha\u00eenes de France T\u00e9l\u00e9vision du 6 au 26\u00a0mars et lors d\u2019une seconde vague de mi-ao\u00fbt \u00e0 d\u00e9but octobre, soit un total de 367\u00a0spots. Cette seconde vague sera appuy\u00e9e par 50\u00a0spots diffus\u00e9s sur BFM\u00a0TV. Cette campagne se compose donc de 417\u00a0spots, durant chacun de 12 \u00e0 20\u00a0secondes, et qui ont pour objectif de booster la notori\u00e9t\u00e9 de <a href=\"https:\/\/www.mondial-piscine.eu\/\" target=\"_blank\" rel=\"noopener\">Mondial Piscine<\/a> aupr\u00e8s du grand public et de toucher la cible des 35-59\u00a0ans.<\/p>\n<p>\u00ab\u00a0<em>Cette campagne a pour objectif de positionner <a href=\"https:\/\/www.mondial-piscine.eu\/\" target=\"_blank\" rel=\"noopener\">Mondial Piscine<\/a> comme la marque accessible de r\u00e9f\u00e9rence. Pour cela nous souhaitons \u201ccapter\u201d les Fran\u00e7ais pour leurs futurs projets de construction de piscine<strong>\u00a0<\/strong><\/em>\u00bb, explique Michel Morin, fondateur et pr\u00e9sident de <a href=\"https:\/\/www.mondial-piscine.eu\/\" target=\"_blank\" rel=\"noopener\">Mondial Piscine<\/a>.<\/p>\n<p>Chaque ann\u00e9e, <a href=\"https:\/\/www.mondial-piscine.eu\/\" target=\"_blank\" rel=\"noopener\">Mondial Piscine<\/a> installe pr\u00e8s de 1\u00a0500\u00a0piscines en France et \u00e0 l\u2019\u00e9tranger (Belgique, Gr\u00e8ce, Italie, Isra\u00ebl, Portugal et Suisse). L\u2019entreprise emploie 20\u00a0collaborateurs et a r\u00e9alis\u00e9, en 2017, un chiffre d\u2019affaires de 9,1\u00a0M\u20ac dont 14 % \u00e0 l\u2019export.<\/p>\n<p><a href=\"https:\/\/youtu.be\/0IWxn59WhyI\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/0IWxn59WhyI<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-11859\" src=\"http:\/\/activite-piscine.com\/wp-content\/uploads\/2018\/03\/mondial-piscine-video.jpg\" alt=\"mondial piscine video\" width=\"800\" height=\"334\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2018\/03\/mondial-piscine-video.jpg 800w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2018\/03\/mondial-piscine-video-300x125.jpg 300w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2018\/03\/mondial-piscine-video-768x321.jpg 768w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2018\/03\/mondial-piscine-video-600x251.jpg 600w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2018\/03\/mondial-piscine-video-585x244.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"http:\/\/www.mondial-piscine.eu\" target=\"_blank\" rel=\"noopener\">www.mondial-piscine.eu<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Mondial Piscine lance en 2018 sa premi\u00e8re communication t\u00e9l\u00e9visuelle \u00e0 l\u2019\u00e9chelle nationale. Cette campagne sera visible lors d\u2019une premi\u00e8re vague sur les cha\u00eenes de France T\u00e9l\u00e9vision du 6 au 26\u00a0mars et lors d\u2019une seconde vague de mi-ao\u00fbt \u00e0 d\u00e9but octobre, soit un total de 367\u00a0spots. Cette seconde vague sera appuy\u00e9e par 50\u00a0spots diffus\u00e9s sur BFM\u00a0TV. [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":11860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,11],"tags":[],"class_list":["post-11857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises","category-news"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/11857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=11857"}],"version-history":[{"count":0,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/11857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/11860"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=11857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=11857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=11857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}