{"id":25185,"date":"2021-04-30T09:29:53","date_gmt":"2021-04-30T07:29:53","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=25185"},"modified":"2021-05-03T09:15:18","modified_gmt":"2021-05-03T07:15:18","slug":"nouvelle-campagne-de-communication-du-robot-dolphin-de-maytronics","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/news\/nouvelle-campagne-de-communication-du-robot-dolphin-de-maytronics\/","title":{"rendered":"Nouvelle campagne de communication du robot Dolphin de Maytronics"},"content":{"rendered":"<p>Cette ann\u00e9e encore, <a href=\"https:\/\/maytronics.fr\/\" target=\"_blank\" rel=\"noopener\">Maytronics<\/a> d\u00e9ploie un dispositif m\u00e9dia 360\u00b0 pour mettre en avant son robot Dolphin. Cette campagne a pour objectif de consolider la notori\u00e9t\u00e9 de la marque. Pour cela, Maytronics a mis\u00e9 sur un traitement multim\u00e9dias comprenant la t\u00e9l\u00e9vision, le digital et l\u2019affichage urbain\u00a0:<\/p>\n<ul>\n<li style=\"text-align: justify;\">d\u00e8s ce soir et jusqu&rsquo;au 30 mai<strong>, <\/strong>une<strong> campagne TV<\/strong>au cours de laquelle les t\u00e9l\u00e9spectateurs de France 2 pourront visionner chaque soir de la semaine, \u00e0 20h40, un spot publicitaire en partenariat avec la m\u00e9t\u00e9o\u00a0;<\/li>\n<li style=\"text-align: justify;\">une<strong> campagne digitale<\/strong> d\u00e9but\u00e9e le 1<sup>er<\/sup> avril et qui s\u2019\u00e9tendra jusqu\u2019au 15 juillet, pour amplifier les spots TV et valoriser la pr\u00e9sence num\u00e9rique de la marque pour qu\u2019elle soit visible lors des recherches en ligne. Maytronics a mis en place une page d\u2019atterrissage d\u00e9di\u00e9e \u00e0 la campagne\u00a0;<\/li>\n<li style=\"text-align: justify;\">une <strong>campagne d\u2019affichage<\/strong> comprenant + de 2000 panneaux publicitaires 4&#215;3\u00a0: un m\u00e9dia de proximit\u00e9 pr\u00e9sent \u00e0 des emplacements g\u00e9ographiques strat\u00e9giques pour plus d\u2019attractivit\u00e9.<\/li>\n<\/ul>\n<p>C\u00f4t\u00e9 points de vente, les revendeurs de la marque auront \u00e0 leur disposition des nouveaux outils marketing pour valoriser le robot au sein de leur magasin. Enfin, pour booster les ventes et convertir les clients en futurs acheteurs, chaque acquisition d\u2019un robot Dolphin fera remporter automatiquement un cadeau (VTT, IPhone, mini enceinte, seascooter) dans le cadre d\u2019un jeu 100\u00a0% gagnant.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-25188\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/04\/Maytronics-activite-piscine.com_.jpg\" alt=\"\" width=\"1093\" height=\"500\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/04\/Maytronics-activite-piscine.com_.jpg 1093w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/04\/Maytronics-activite-piscine.com_-300x137.jpg 300w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/04\/Maytronics-activite-piscine.com_-768x351.jpg 768w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/04\/Maytronics-activite-piscine.com_-1024x468.jpg 1024w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/04\/Maytronics-activite-piscine.com_-600x274.jpg 600w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/04\/Maytronics-activite-piscine.com_-585x268.jpg 585w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/04\/Maytronics-activite-piscine.com_-640x293.jpg 640w\" sizes=\"(max-width: 1093px) 100vw, 1093px\" \/><\/p>\n<p><a href=\"https:\/\/www.robot-dolphin.fr\/campagne-2021\/\" target=\"_blank\" rel=\"noopener\"><strong>www.robot-dolphin.fr\/campagne-2021\/<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e encore, Maytronics d\u00e9ploie un dispositif m\u00e9dia 360\u00b0 pour mettre en avant son robot Dolphin. Cette campagne a pour objectif de consolider la notori\u00e9t\u00e9 de la marque. Pour cela, Maytronics a mis\u00e9 sur un traitement multim\u00e9dias comprenant la t\u00e9l\u00e9vision, le digital et l\u2019affichage urbain\u00a0: d\u00e8s ce soir et jusqu&rsquo;au 30 mai, une campagne TVau [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":25193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,11],"tags":[260],"class_list":["post-25185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises","category-news","tag-maytronics"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/25185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=25185"}],"version-history":[{"count":0,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/25185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/25193"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=25185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=25185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=25185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}