{"id":27030,"date":"2021-09-13T07:00:24","date_gmt":"2021-09-13T05:00:24","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=27030"},"modified":"2021-09-01T16:13:30","modified_gmt":"2021-09-01T14:13:30","slug":"hydro-sud-direct-repense-lidentite-visuelle-du-label-hydro-sud","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/news\/produits\/hydro-sud-direct-repense-lidentite-visuelle-du-label-hydro-sud\/","title":{"rendered":"Hydro Sud Direct repense l\u2019identit\u00e9 visuelle du Label Hydro Sud"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cette ann\u00e9e, le r\u00e9seau a op\u00e9r\u00e9 une refonte totale de l\u2019identit\u00e9 visuelle de sa marque Label Hydro Sud afin de la redynamiser aupr\u00e8s de ses clients.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/activite-piscine.com\/en\/tag\/hydro-sud-direct\/\">Hydro Sud Direct<\/a> collabore depuis plus de 15 ans avec les acteurs du march\u00e9 pour d\u00e9velopper ses marques de distributeur (MDD). Au total, ce catalogue comprend 240 r\u00e9f\u00e9rences organis\u00e9es en 14 familles de produits pour l\u2019usage de la piscine.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-27032 aligncenter\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/08\/202108-Hydro-Sud-Direct-Changement-Packaging.jpeg\" alt=\"\" width=\"594\" height=\"186\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/08\/202108-Hydro-Sud-Direct-Changement-Packaging.jpeg 1199w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/08\/202108-Hydro-Sud-Direct-Changement-Packaging-300x94.jpeg 300w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/08\/202108-Hydro-Sud-Direct-Changement-Packaging-768x240.jpeg 768w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/08\/202108-Hydro-Sud-Direct-Changement-Packaging-1024x319.jpeg 1024w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/08\/202108-Hydro-Sud-Direct-Changement-Packaging-600x187.jpeg 600w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/08\/202108-Hydro-Sud-Direct-Changement-Packaging-1170x365.jpeg 1170w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/08\/202108-Hydro-Sud-Direct-Changement-Packaging-585x182.jpeg 585w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/08\/202108-Hydro-Sud-Direct-Changement-Packaging-640x200.jpeg 640w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Le r\u00e9seau a modifi\u00e9 l\u2019ambiance g\u00e9n\u00e9rale de la marque pour la rendre plus moderne, sobre, lisible et identifiable. L\u2019aspect visuel des packagings, plaquettes, et autres supports de communication a \u00e9galement \u00e9t\u00e9 retravaill\u00e9. Les produits de traitement sont dor\u00e9navant distingu\u00e9s en quatre familles de produits poss\u00e9dant chacune un code couleur propre repris directement sur le packaging \u00a0:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rouge pour la d\u00e9sinfection,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">jaune pour l\u2019\u00e9quilibre de l\u2019eau,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bleu pour l\u2019entretien,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vert pour l\u2019algicide.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.hydrosud-direct.com\" target=\"_blank\" rel=\"noopener\">www.hydrosud-direct.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, le r\u00e9seau a op\u00e9r\u00e9 une refonte totale de l\u2019identit\u00e9 visuelle de sa marque Label Hydro Sud afin de la redynamiser aupr\u00e8s de ses clients. Hydro Sud Direct collabore depuis plus de 15 ans avec les acteurs du march\u00e9 pour d\u00e9velopper ses marques de distributeur (MDD). Au total, ce catalogue comprend 240 r\u00e9f\u00e9rences organis\u00e9es [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":27031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,13],"tags":[158],"class_list":["post-27030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-produits","tag-hydro-sud-direct"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/27030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=27030"}],"version-history":[{"count":0,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/27030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/27031"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=27030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=27030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=27030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}