{"id":27046,"date":"2021-09-17T07:00:37","date_gmt":"2021-09-17T05:00:37","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=27046"},"modified":"2021-09-01T16:15:08","modified_gmt":"2021-09-01T14:15:08","slug":"lea-composites-poursuit-son-developpement","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/news\/entreprises\/lea-composites-poursuit-son-developpement\/","title":{"rendered":"L\u00e9a Composites poursuit son d\u00e9veloppement"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-27049 alignright\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement.jpg\" alt=\"\" width=\"429\" height=\"285\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement.jpg 2560w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement-300x199.jpg 300w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement-768x510.jpg 768w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement-1024x680.jpg 1024w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement-600x399.jpg 600w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement-1170x777.jpg 1170w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement-780x516.jpg 780w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement-585x389.jpg 585w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2021\/09\/202108-L\u00e9a-Composites-D\u00e9veloppement-640x425.jpg 640w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/>En 2018, Daniel Roman, l\u2019un des trois fondateurs de la marque Alliance Piscines, et seul dirigeant depuis 2005, transmettait la direction g\u00e9n\u00e9rale du groupe \u00e0 son fils Nicolas Roman form\u00e9 aux m\u00e9tiers de la production et \u00e0 Philippe Pasquier, directeur administratif et financier.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cette ann\u00e9e, <a href=\"https:\/\/activite-piscine.com\/en\/tag\/lea-composites\/\">L\u00e9a Composites<\/a> a finalis\u00e9 la transmission manag\u00e9riale du capital autour de ces deux dirigeants, qui conservent leurs fonctions, sans investisseur externe. L\u2019op\u00e9ration a \u00e9t\u00e9 men\u00e9e \u00e0 bien avec le soutien financier des trois banquiers historiques, CIC, Arrangeur, Soci\u00e9t\u00e9 Marseillaise de Cr\u00e9dit (groupe Cr\u00e9dit du Nord) et BNP Paribas, et les conseils du cabinet d\u2019avocats Veil-Jourde.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La strat\u00e9gie demeure ax\u00e9e sur l\u2019animation d\u2019un r\u00e9seau d\u2019agences, professionnels de la piscine, autour<\/span> <span style=\"font-weight: 400;\">de marques en expansion sur tout le territoire fran\u00e7ais et limitrophe :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.alliancepiscines.com\/\" target=\"_blank\" rel=\"noopener\">Alliance Piscines<\/a> et <a href=\"https:\/\/www.cocktailpiscine.com\/\" target=\"_blank\" rel=\"noopener\">Cocktail Piscine<\/a> pour la fabrication de piscines coques,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.eaushop-piscine.com\/\" target=\"_blank\" rel=\"noopener\">Eau\u2019Shop<\/a>, centrale de r\u00e9f\u00e9rencement au service exclusif des clients professionnels de L\u00e9a Composites,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/blueflamepiscine.com\/\" target=\"_blank\" rel=\"noopener\">Blue Flame<\/a> pour la r\u00e9novation int\u00e9rieure des piscines.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u2019objectif est de monter le niveau de qualit\u00e9 et de s\u00e9curit\u00e9 gr\u00e2ce \u00e0 l\u2019extension des capacit\u00e9s de production et de livraison de chacune de ses 7 usines, et d\u2019am\u00e9liorer ses outils digitaux tout en recrutant de nouveaux distributeurs et collaborateurs. L\u00e9a Composites ambitionne de vendre plus 8500 bassins en 2021 contre 6380 en 2020.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pour cela, L\u00e9a Composites b\u00e9n\u00e9ficiera d\u2019un plan d\u2019investissements industriels et marketing de plusieurs millions d\u2019euros afin de continuer de progresser, avec un potentiel de production et de livraison sup\u00e9rieur \u00e0 10000 piscines coques par an.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.leacomposites.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">www.leacomposites.com<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>En 2018, Daniel Roman, l\u2019un des trois fondateurs de la marque Alliance Piscines, et seul dirigeant depuis 2005, transmettait la direction g\u00e9n\u00e9rale du groupe \u00e0 son fils Nicolas Roman form\u00e9 aux m\u00e9tiers de la production et \u00e0 Philippe Pasquier, directeur administratif et financier. Cette ann\u00e9e, L\u00e9a Composites a finalis\u00e9 la transmission manag\u00e9riale du capital autour [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":27048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,11],"tags":[224,298,119],"class_list":["post-27046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises","category-news","tag-alliance-piscines","tag-cocktail-piscine","tag-lea-composites"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/27046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=27046"}],"version-history":[{"count":0,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/27046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/27048"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=27046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=27046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=27046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}