{"id":27864,"date":"2021-10-07T14:31:07","date_gmt":"2021-10-07T12:31:07","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=27864"},"modified":"2022-09-13T09:50:38","modified_gmt":"2022-09-13T07:50:38","slug":"la-cooperative-des-pisciniers-devoile-sa-nouvelle-marque-btoc","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/news\/la-cooperative-des-pisciniers-devoile-sa-nouvelle-marque-btoc\/","title":{"rendered":"La Coop\u00e9rative des pisciniers d\u00e9voile sa nouvelle marque BtoC"},"content":{"rendered":"

\"\"Le 6 octobre, la Coop\u00e9rative des pisciniers<\/a> a organis\u00e9 et convi\u00e9 la presse \u00e0 son Assembl\u00e9e G\u00e9n\u00e9rale au Groupama Stadium de D\u00e9cines-Charpieu (Lyon 69). Cette r\u00e9union a \u00e9t\u00e9 l\u2019occasion de d\u00e9voiler, \u00e0 l\u2019ensemble des associ\u00e9s, la nouvelle marque \u00e0 destination du BtoC\u00a0: Piscinistes Associ\u00e9s.<\/p>\n

Cette marque est la concr\u00e9tisation de deux ann\u00e9es de d\u00e9veloppement et d\u2019enqu\u00eate aupr\u00e8s de panels de consommateurs finaux qui ont pl\u00e9biscit\u00e9 ce nom et le logo qui lui est associ\u00e9. Ce renouveau a pour objectif de r\u00e9unir \u00e0 long terme l\u2019ensemble des pisciniers associ\u00e9s de la Coop\u00e9rative sous une seule et m\u00eame enseigne.
\nPour mener \u00e0 bien ce projet, les associ\u00e9s b\u00e9n\u00e9ficieront d\u2019un plan d\u2019accompagnement personnalis\u00e9 pour les aider dans cette nouvelle \u00e9tape de d\u00e9veloppement.<\/p>\n

Cr\u00e9\u00e9e en 2016, la Coop\u00e9rative des Pisciniers compte aujourd\u2019hui 35 associ\u00e9s et 225 salari\u00e9s.<\/p>\n

\"\"<\/p>\n

www.cooperative-pisciniers.com<\/a><\/p>\n

 <\/p>\n

Article plus d\u00e9taill\u00e9 \u00e0 venir dans le prochain num\u00e9ro de l’activit\u00e9 Piscine.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le 6 octobre, la Coop\u00e9rative des pisciniers a organis\u00e9 et convi\u00e9 la presse \u00e0 son Assembl\u00e9e G\u00e9n\u00e9rale au Groupama Stadium de D\u00e9cines-Charpieu (Lyon 69). Cette r\u00e9union a \u00e9t\u00e9 l\u2019occasion de d\u00e9voiler, \u00e0 l\u2019ensemble des associ\u00e9s, la nouvelle marque \u00e0 destination du BtoC\u00a0: Piscinistes Associ\u00e9s. Cette marque est la concr\u00e9tisation de deux ann\u00e9es de d\u00e9veloppement et […]<\/p>\n","protected":false},"author":26,"featured_media":27870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,11],"tags":[179,325],"class_list":["post-27864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprises","category-news","tag-cooperative-des-pisciniers","tag-piscinistes-associes"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/27864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=27864"}],"version-history":[{"count":0,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/27864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/27870"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=27864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=27864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=27864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}