{"id":32654,"date":"2022-09-01T11:00:59","date_gmt":"2022-09-01T09:00:59","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=32654"},"modified":"2022-09-01T11:57:12","modified_gmt":"2022-09-01T09:57:12","slug":"pool-mobile-bwt-procopi-2022","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/interviews\/pool-mobile-bwt-procopi-2022\/","title":{"rendered":"Pool mobile BWT Procopi 2022"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-32657\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-e\u0301quipe-202208.jpg\" alt=\"\" width=\"1200\" height=\"726\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-e\u0301quipe-202208.jpg 1200w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-e\u0301quipe-202208-300x182.jpg 300w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-e\u0301quipe-202208-1024x620.jpg 1024w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-e\u0301quipe-202208-768x465.jpg 768w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-e\u0301quipe-202208-600x363.jpg 600w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-e\u0301quipe-202208-1170x708.jpg 1170w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-e\u0301quipe-202208-585x354.jpg 585w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-e\u0301quipe-202208-640x387.jpg 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>C&rsquo;est \u00e0 G\u00e9m\u00e9nos, \u00e0 deux pas des calanques, que la Pool mobile a fait un arr\u00eat chez <a href=\"https:\/\/activite-piscine.com\/en\/tag\/procopi\/\">Procopi<\/a> <a href=\"https:\/\/activite-piscine.com\/en\/tag\/bwt\/\">BWT<\/a>.<\/p>\n<p>Nous avons \u00e9t\u00e9 chaleureusement accueillis par Christophe Durand, directeur marketing de la division Pool, et sa grande \u00e9quipe, jeune, dynamique et multicanale.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-32658 alignright\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-procoshop-202206.jpg\" alt=\"\" width=\"172\" height=\"332\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-procoshop-202206.jpg 415w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-procoshop-202206-156x300.jpg 156w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2022\/08\/BWT-procoshop-202206-249x480.jpg 249w\" sizes=\"(max-width: 172px) 100vw, 172px\" \/>Un \u00e9change tr\u00e8s enrichissant concernant les d\u00e9veloppements en cours. La marque rose a entrepris la r\u00e9novation de ses 13 agences fran\u00e7aises pour qu\u2019elles soient toutes dot\u00e9es d\u2019un comptoir et d\u2019un espace en libre-service qualitatif. Elle poursuit sa strat\u00e9gie de sponsoring sportif pour favoriser son expansion \u00e0 l\u2019international. Elle m\u00e8ne un important travail sur les emballages de ses produits et ses outils marketing pour les magasins. Procopi profite \u00e9galement des synergies avec BWT au niveau R&amp;D pour le d\u00e9veloppement de nouveaux produits et services.<\/p>\n<p>Nous avons enfin d\u00e9couvert la nouvelle version de son site e-commerce BtoB Procoshop dont l\u2019objectif est d\u2019accompagner les professionnels au quotidien en leur faisant gagner du temps en leur donnant acc\u00e8s aux fiches produits, au suivi de leurs commandes, \u00e0 des configurateurs et bien d\u2019autres outils pratiques.<\/p>\n<p><a href=\"https:\/\/www.bwt.com\/en\/\" target=\"_blank\" rel=\"noopener\">www.bwt.com\u00a0<\/a><br \/>\n<a href=\"http:\/\/www.procopi.com\/\" target=\"_blank\" rel=\"noopener\">www.procopi.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est \u00e0 G\u00e9m\u00e9nos, \u00e0 deux pas des calanques, que la Pool mobile a fait un arr\u00eat chez Procopi BWT. Nous avons \u00e9t\u00e9 chaleureusement accueillis par Christophe Durand, directeur marketing de la division Pool, et sa grande \u00e9quipe, jeune, dynamique et multicanale. Un \u00e9change tr\u00e8s enrichissant concernant les d\u00e9veloppements en cours. La marque rose a entrepris [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":32657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216],"tags":[107,108],"class_list":["post-32654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-bwt","tag-procopi"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/32654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=32654"}],"version-history":[{"count":0,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/32654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/32657"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=32654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=32654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=32654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}