{"id":35708,"date":"2023-02-01T07:00:20","date_gmt":"2023-02-01T06:00:20","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=35708"},"modified":"2023-01-19T08:28:53","modified_gmt":"2023-01-19T07:28:53","slug":"best-of-la-cooperative-des-pisciniers-poursuit-le-deploiement-de-sa-marque-btoc","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/news\/reseaux\/best-of-la-cooperative-des-pisciniers-poursuit-le-deploiement-de-sa-marque-btoc\/","title":{"rendered":"BEST OF – La Coop\u00e9rative des Pisciniers poursuit le d\u00e9ploiement de sa marque BtoC"},"content":{"rendered":"

\"\"<\/p>\n

Cr\u00e9\u00e9 en 2016, ce r\u00e9seau de pisciniers ind\u00e9pendants s\u2019est structur\u00e9 pour mutualiser les expertises et les \u00e9nergies de chaque associ\u00e9. Il en compte aujourd\u2019hui 34 qui emploient 225 salari\u00e9s sur l\u2019ensemble de la France. Entre 2020 et 2021, la Coop\u00e9rative des Pisciniers<\/span><\/a> a vu son volume d\u2019achats progresser de +38 % et son r\u00e9sultat comptable de +43 %.<\/p>\n

En 2023, le r\u00e9seau entend poursuivre son d\u00e9veloppement avec le d\u00e9ploiement de son enseigne BtoC \u00ab Piscinistes associ\u00e9s \u00bb dans l\u2019Hexagone. Une douzaine de magasins affichent d\u00e9sormais les couleurs de la marque. La Coop\u00e9rative accompagne chacun de ses associ\u00e9s, ainsi que leurs collaborateurs, leurs clients et leurs fournisseurs, en mettant \u00e0 leur disposition un ensemble d\u2019outils n\u00e9cessaires pour se d\u00e9velopper :<\/p>\n

\u2022 Des \u00e9l\u00e9ments d\u2019am\u00e9nagement pour les magasins : habillage des fa\u00e7ades, totems, etc.<\/p>\n

\u2022 Un flocage de l\u2019ensemble des v\u00e9hicules.<\/p>\n

\u2022 Un service de click and collect.<\/p>\n

\u2022 Un catalogue BtoC.<\/p>\n

www.cooperative-pisciniers.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Cr\u00e9\u00e9 en 2016, ce r\u00e9seau de pisciniers ind\u00e9pendants s\u2019est structur\u00e9 pour mutualiser les expertises et les \u00e9nergies de chaque associ\u00e9. Il en compte aujourd\u2019hui 34 qui emploient 225 salari\u00e9s sur l\u2019ensemble de la France. Entre 2020 et 2021, la Coop\u00e9rative des Pisciniers a vu son volume d\u2019achats progresser de +38 % et son r\u00e9sultat comptable […]<\/p>\n","protected":false},"author":18,"featured_media":35709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[531,442],"class_list":["post-35708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux","tag-best-of-piscine-global-2022","tag-la-cooperative-des-pisciniers"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/35708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=35708"}],"version-history":[{"count":0,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/35708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/35709"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=35708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=35708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=35708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}