{"id":3848,"date":"2017-03-30T12:14:30","date_gmt":"2017-03-30T10:14:30","guid":{"rendered":"http:\/\/activite-piscine.com\/2017\/03\/30\/valoriser-vos-conseils-de-professionnel\/"},"modified":"2017-04-11T14:20:40","modified_gmt":"2017-04-11T12:20:40","slug":"valoriser-vos-conseils-de-professionnel","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/business\/valoriser-vos-conseils-de-professionnel\/","title":{"rendered":"Valoriser vos conseils de professionnel"},"content":{"rendered":"<figure id=\"attachment_6463\" aria-describedby=\"caption-attachment-6463\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6463 size-full\" title=\"Guide d\u2019entretien Aqualux\" src=\"http:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/scp_acti_min.jpg\" alt=\"Guide d\u2019entretien Aqualux\" width=\"660\" height=\"371\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/scp_acti_min.jpg 660w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/scp_acti_min-300x169.jpg 300w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/scp_acti_min-600x337.jpg 600w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/scp_acti_min-585x329.jpg 585w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><figcaption id=\"caption-attachment-6463\" class=\"wp-caption-text\">Guide d\u2019entretien Aqualux<\/figcaption><\/figure>\n<p>Pour se diff\u00e9rencier d\u2019une grande surface ou de la vente en ligne, le piscinier doit \u00eatre en mesure de proposer des prestations suppl\u00e9mentaires. Ces services qu\u2019il met \u00e0 disposition de sa client\u00e8le constituent un avantage concurrentiel et d\u00e9montrent un savoir-faire certain, levier de fid\u00e9lisation.<\/p>\n<p>L\u2019expertise d\u2019un piscinier ainsi que les conseils qui en d\u00e9coulent lui permettent de se diff\u00e9rencier des autres circuits de distribution dont le positionnement repose principalement sur le prix. Il est donc important que le point de vente refl\u00e8te le professionnalisme du piscinier : en valorisant son savoir-faire, il rassure et fid\u00e9lise son client. Les industriels accompagnent les pisciniers dans cette voie en leur fournissant par exemple des fiches pratiques qu\u2019ils peuvent mettre \u00e0 la disposition de leur client\u00e8le. Le traitement de l\u2019eau est le domaine d\u2019application pour lequel les exemples sont les plus nombreux, mais on retrouve des d\u00e9clinaisons pour les syst\u00e8mes de chauffage, d\u2019automatisation ou encore les robots et les volets. Le piscinier peut facilement montrer ses comp\u00e9tences et donc sa plus-value via les documents conseils qu\u2019il propose.<\/p>\n<figure id=\"attachment_6464\" aria-describedby=\"caption-attachment-6464\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6464 size-full\" title=\"Guide d\u2019entretien Aqualux\" src=\"http:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/guide_dentretien_piscine_aqualux.jpg\" alt=\"Guide d\u2019entretien Aqualux\" width=\"510\" height=\"440\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/guide_dentretien_piscine_aqualux.jpg 510w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/guide_dentretien_piscine_aqualux-300x259.jpg 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><figcaption id=\"caption-attachment-6464\" class=\"wp-caption-text\">Guide d\u2019entretien Aqualux<\/figcaption><\/figure>\n<h2>\u00ab Offrir un r\u00e9el service pour se d\u00e9marquer. \u00bb<\/h2>\n<p>Le traitement de l\u2019eau constitue une v\u00e9ritable prestation d\u2019appel vers un point de vente. Pour en optimiser les retomb\u00e9es potentielles, l\u2019id\u00e9al est que le magasin soit dot\u00e9 d\u2019une station d\u2019analyse d\u2019eau, visible et clairement identifi\u00e9e. Dans ce qui peut \u00eatre un corner d\u00e9di\u00e9, le piscinier peut expliciter la proc\u00e9dure \u00e0 suivre. D\u00e9tailler les manipulations que le client doit effectuer est un pr\u00e9texte pour valoriser le conseil et la qualit\u00e9 du professionnel. L\u00e0 encore, les fabricants sont pr\u00e9sents aux c\u00f4t\u00e9s des pisciniers en leur proposant des solutions cl\u00e9s en main incluant une station d\u2019analyse, parfois un ordinateur voire m\u00eame une signal\u00e9tique.<\/p>\n<figure id=\"attachment_6465\" aria-describedby=\"caption-attachment-6465\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6465 size-full\" title=\"Interface d\u2019analyse Oc\u00e9dis\" src=\"http:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/ocedis_min.jpg\" alt=\"Interface d\u2019analyse Oc\u00e9dis\" width=\"660\" height=\"388\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/ocedis_min.jpg 660w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/ocedis_min-300x176.jpg 300w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/ocedis_min-600x353.jpg 600w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/ocedis_min-585x344.jpg 585w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><figcaption id=\"caption-attachment-6465\" class=\"wp-caption-text\">Interface d\u2019analyse Oc\u00e9dis<\/figcaption><\/figure>\n<figure id=\"attachment_6467\" aria-describedby=\"caption-attachment-6467\" style=\"width: 311px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6467 size-full\" title=\"Corner d\u2019analyse d\u2019eau Bayrol\" src=\"http:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/6_bayrol_corner_analyse_de_leau_min.jpg\" alt=\"Corner d\u2019analyse d\u2019eau Bayrol \" width=\"311\" height=\"440\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/6_bayrol_corner_analyse_de_leau_min.jpg 311w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/6_bayrol_corner_analyse_de_leau_min-212x300.jpg 212w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><figcaption id=\"caption-attachment-6467\" class=\"wp-caption-text\">Corner d\u2019analyse d\u2019eau Bayrol<\/figcaption><\/figure>\n<figure id=\"attachment_6468\" aria-describedby=\"caption-attachment-6468\" style=\"width: 330px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6468 size-full\" title=\"PLV Man\u00e8ge \u00e0 conseils Bayrol\" src=\"http:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/3_bayrol_manege_conseils_min.jpg\" alt=\"PLV Man\u00e8ge \u00e0 conseils Bayrol\" width=\"330\" height=\"440\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/3_bayrol_manege_conseils_min.jpg 330w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2017\/03\/3_bayrol_manege_conseils_min-225x300.jpg 225w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><figcaption id=\"caption-attachment-6468\" class=\"wp-caption-text\">Man\u00e8ge \u00e0 conseils Bayrol<\/figcaption><\/figure>\n<div class=\"block-footer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Pour se diff\u00e9rencier d\u2019une grande surface ou de la vente en ligne, le piscinier doit \u00eatre en mesure de proposer des prestations suppl\u00e9mentaires. Ces services qu\u2019il met \u00e0 disposition de sa client\u00e8le constituent un avantage concurrentiel et d\u00e9montrent un savoir-faire certain, levier de fid\u00e9lisation. L\u2019expertise d\u2019un piscinier ainsi que les conseils qui en d\u00e9coulent lui [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":6463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-3848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-developpement"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/3848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=3848"}],"version-history":[{"count":0,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/3848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/6463"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=3848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=3848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=3848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}