{"id":52058,"date":"2025-11-14T11:55:47","date_gmt":"2025-11-14T10:55:47","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=52058"},"modified":"2025-11-14T11:55:49","modified_gmt":"2025-11-14T10:55:49","slug":"marche-piscine-2025-rebond-ventes","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/news\/fpp\/marche-piscine-2025-rebond-ventes\/","title":{"rendered":"Piscines : les ventes rebondissent de +3,5 % cet \u00e9t\u00e9"},"content":{"rendered":"<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"897\" height=\"1024\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2023\/03\/Logo-FPP-Article-actions-secheresse-032023.jpg\" alt=\"\" class=\"wp-image-37038 size-full\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2023\/03\/Logo-FPP-Article-actions-secheresse-032023.jpg 897w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2023\/03\/Logo-FPP-Article-actions-secheresse-032023-263x300.jpg 263w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2023\/03\/Logo-FPP-Article-actions-secheresse-032023-768x877.jpg 768w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2023\/03\/Logo-FPP-Article-actions-secheresse-032023-600x685.jpg 600w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2023\/03\/Logo-FPP-Article-actions-secheresse-032023-585x668.jpg 585w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2023\/03\/Logo-FPP-Article-actions-secheresse-032023-420x480.jpg 420w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><em>Apr\u00e8s deux ann\u00e9es de ralentissement post-covid, le\u00a0<strong>march\u00e9 de la piscine<\/strong>\u00a0retrouve des couleurs. Les chiffres publi\u00e9s par la\u00a0<strong>FPP<\/strong>\u00a0et\u00a0<strong>Xerfi Specific<\/strong>\u00a0t\u00e9moignent d\u2019une reprise progressive et encourageante pour les professionnels du secteur.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un souffle nouveau apr\u00e8s deux ann\u00e9es difficiles<\/strong><\/h2>\n\n\n\n<p>Entre juillet et septembre 2025, les&nbsp;<strong>ventes de piscines<\/strong>&nbsp;ont augment\u00e9 de&nbsp;<strong>3,5 %<\/strong>&nbsp;par rapport \u00e0 l\u2019\u00e9t\u00e9 2024. Une hausse mod\u00e9r\u00e9e, mais symbolique apr\u00e8s le recul s\u00e9v\u00e8re de l\u2019\u00e9t\u00e9 2024 (\u201324 % par rapport \u00e0 2023).<br>Sur les neuf premiers mois de l\u2019ann\u00e9e, le march\u00e9 reste l\u00e9g\u00e8rement en retrait (\u20133,6 %), mais l\u2019\u00e9cart se resserre fortement compar\u00e9 au \u201317 % constat\u00e9 sur la m\u00eame p\u00e9riode en 2024, ravivant ainsi l\u2019optimisme des professionnels.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des devis et carnets de commandes en hausse<\/strong><\/h2>\n\n\n\n<p>La reprise se voit \u00e9galement&nbsp;<strong>en amont des chantiers<\/strong>. Les pisciniers ont \u00e9tabli&nbsp;<strong>7,5 % de devis suppl\u00e9mentaires<\/strong>&nbsp;cet \u00e9t\u00e9 par rapport \u00e0 2024, inversant la tendance n\u00e9gative qui persistait depuis deux ans.<br>Sur les neuf premiers mois de 2025, le volume de devis repasse dans le positif avec&nbsp;<strong>+1,2 %<\/strong>, contre \u20138 % l\u2019an dernier.<\/p>\n\n\n\n<p>Les&nbsp;<strong>carnets de commandes<\/strong>&nbsp;suivent la m\u00eame dynamique :&nbsp;<strong>36 % des entreprises<\/strong>&nbsp;constatent une hausse, dont 18 % une augmentation marqu\u00e9e. Pr\u00e8s de&nbsp;<strong>75 % des soci\u00e9t\u00e9s<\/strong>&nbsp;ont d\u00e9j\u00e0 rempli leur planning jusqu\u2019en mars 2026, signe suppl\u00e9mentaire d\u2019un regain d\u2019activit\u00e9.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vers un retour durable de la croissance<\/strong><\/h2>\n\n\n\n<p>Si la demande n\u2019atteint pas encore les niveaux d\u2019explosion post-covid, tous les indicateurs convergent : le march\u00e9&nbsp;<strong>se stabilise et repart progressivement<\/strong>.<br>Entre&nbsp;<strong>ventes en hausse<\/strong>,&nbsp;<strong>plannings bien remplis<\/strong>&nbsp;et&nbsp;<strong>int\u00e9r\u00eat croissant des particuliers<\/strong>, l\u2019\u00e9t\u00e9 2025 pourrait marquer le d\u00e9but d\u2019un&nbsp;<strong>cycle favorable pour le secteur des piscines<\/strong>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s deux ann\u00e9es de ralentissement post-covid, le\u00a0march\u00e9 de la piscine\u00a0retrouve des couleurs. Les chiffres publi\u00e9s par la\u00a0FPP\u00a0et\u00a0Xerfi Specific\u00a0t\u00e9moignent d\u2019une reprise progressive et encourageante pour les professionnels du secteur. Un souffle nouveau apr\u00e8s deux ann\u00e9es difficiles Entre juillet et septembre 2025, les&nbsp;ventes de piscines&nbsp;ont augment\u00e9 de&nbsp;3,5 %&nbsp;par rapport \u00e0 l\u2019\u00e9t\u00e9 2024. Une hausse mod\u00e9r\u00e9e, mais symbolique [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":37059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[96],"class_list":["post-52058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fpp","tag-fpp"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/52058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=52058"}],"version-history":[{"count":0,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/52058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/37059"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=52058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=52058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=52058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}