{"id":53336,"date":"2026-03-24T14:00:00","date_gmt":"2026-03-24T13:00:00","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=53336"},"modified":"2026-03-24T10:57:56","modified_gmt":"2026-03-24T09:57:56","slug":"bilan-2025-et-perspectives-2026-interview-de-fabien-ulpat","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/interviews\/interview\/bilan-2025-et-perspectives-2026-interview-de-fabien-ulpat\/","title":{"rendered":"BILAN 2025 ET PERSPECTIVES 2026 : interview de Fabien Ulpat"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><strong>\u00ab <em><strong>Nous avons r\u00e9ussi \u00e0 maintenir notre croissance en 2025<\/strong><\/em> \u00bb<\/strong><\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Quel bilan dressez-vous de la saison 2025 ?<\/strong><\/h2>\n\n\n\n<p>La saison 2025 a \u00e9t\u00e9 marqu\u00e9e par un ralentissement du march\u00e9 g\u00e9n\u00e9ral, malgr\u00e9 un l\u00e9ger regain en fin d\u2019ann\u00e9e. Ancr\u00e9e sur le terrain, T&amp;A a poursuivi son d\u00e9veloppement commercial aupr\u00e8s d\u2019une client\u00e8le professionnelle en recherche de solutions techniques, avec un positionnement moyen-haut de gamme.&nbsp;<\/p>\n\n\n\n<p>Cette strat\u00e9gie nous a permis de maintenir notre croissance et de gagner des parts de march\u00e9 sur ce cr\u00e9neau sp\u00e9cifique.\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/03\/1639637097962.jpg\" alt=\"\" class=\"wp-image-53338\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/03\/1639637097962.jpg 800w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/03\/1639637097962-300x300.jpg 300w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/03\/1639637097962-150x150.jpg 150w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/03\/1639637097962-768x768.jpg 768w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/03\/1639637097962-12x12.jpg 12w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/03\/1639637097962-650x650.jpg 650w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Fabien Ulpat, <br>Directeur commercial chez T&amp;A<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment anticipez-vous l\u2019\u00e9volution du march\u00e9 en 2026 ?<\/strong><\/h2>\n\n\n\n<p>L\u2019ann\u00e9e 2026 promet une reprise du march\u00e9, dont nous attendons de mesurer la r\u00e9alit\u00e9. Avec une pr\u00e9sence nationale r\u00e9cemment renforc\u00e9e par trois nouveaux technico-commerciaux, nous disposons d\u2019un potentiel de d\u00e9veloppement important sur l\u2019ensemble du territoire.\u00a0<br>Nous structurons ainsi notre repr\u00e9sentation nationale aupr\u00e8s des sp\u00e9cialistes de la piscine traditionnelle.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quelles sont vos priorit\u00e9s strat\u00e9giques pour 2026 ?<\/strong><\/h2>\n\n\n\n<p>Notre objectif est de renforcer notre repr\u00e9sentation commerciale sur les territoires afin d\u2019accro\u00eetre notre pr\u00e9sence nationale.\u00a0<br>Pour cela, nous recherchons des partenaires actifs sur le march\u00e9 de la qualit\u00e9, souhaitant se diff\u00e9rencier gr\u00e2ce \u00e0 des solutions techniques innovantes et fiables.\u00a0<br>Le fond mobile que nous proposons depuis trois ans constitue un levier de d\u00e9veloppement sur les projets haut de gamme.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00ab Nous avons r\u00e9ussi \u00e0 maintenir notre croissance en 2025 \u00bb Quel bilan dressez-vous de la saison 2025 ? La saison 2025 a \u00e9t\u00e9 marqu\u00e9e par un ralentissement du march\u00e9 g\u00e9n\u00e9ral, malgr\u00e9 un l\u00e9ger regain en fin d\u2019ann\u00e9e. Ancr\u00e9e sur le terrain, T&amp;A a poursuivi son d\u00e9veloppement commercial aupr\u00e8s d\u2019une client\u00e8le professionnelle en recherche de [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":53337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[685],"tags":[164],"class_list":["post-53336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-ta"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/53336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=53336"}],"version-history":[{"count":1,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/53336\/revisions"}],"predecessor-version":[{"id":53339,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/53336\/revisions\/53339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/53337"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=53336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=53336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=53336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}