{"id":53728,"date":"2026-04-09T07:00:00","date_gmt":"2026-04-09T05:00:00","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=53728"},"modified":"2026-04-07T14:11:00","modified_gmt":"2026-04-07T12:11:00","slug":"bilan-2025-et-perspectives-2026-interview-de-raphael-elbaz","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/interviews\/interview\/bilan-2025-et-perspectives-2026-interview-de-raphael-elbaz\/","title":{"rendered":"BILAN 2025 ET PERSPECTIVES 2026 : interview de Rapha\u00ebl Elbaz"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><strong>\u00ab <em><strong>Le grand changement, c\u2019est la fa\u00e7on dont les clients s\u2019approvisionnent<\/strong><\/em> \u00bb<\/strong><\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Quel bilan dressez-vous de la saison 2025 ?<\/strong><\/h2>\n\n\n\n<p>2025 marque un vrai retour \u00e0 quelque chose de plus sain apr\u00e8s les ann\u00e9es post-Covid. L\u2019activit\u00e9 a \u00e9t\u00e9 plus r\u00e9guli\u00e8re, plus qualitative. On n\u2019est plus dans l\u2019euphorie ni dans la correction brutale. Le grand changement, c\u2019est la fa\u00e7on dont les clients s\u2019approvisionnent. Pendant le Covid, tout le monde surstockait.\u00a0<\/p>\n\n\n\n<p>Aujourd\u2019hui, on travaille beaucoup plus en flux tendu, avec des niveaux de stocks r\u00e9duits et une rotation rapide. Pour nous, cela demande plus d\u2019agilit\u00e9 et des pr\u00e9visions plus fines. Cela a \u00e9t\u00e9 une bonne ann\u00e9e, mais dans un cadre plus disciplin\u00e9. Le march\u00e9 est devenu plus mature, plus professionnel. Ce n\u2019est pas une croissance spectaculaire, c\u2019est une croissance construite.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/04\/Raphael-Elbaz-Poolstar-scaled.jpg\" alt=\"\" class=\"wp-image-53729\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/04\/Raphael-Elbaz-Poolstar-scaled.jpg 1707w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/04\/Raphael-Elbaz-Poolstar-200x300.jpg 200w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/04\/Raphael-Elbaz-Poolstar-683x1024.jpg 683w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/04\/Raphael-Elbaz-Poolstar-768x1152.jpg 768w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/04\/Raphael-Elbaz-Poolstar-1024x1536.jpg 1024w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/04\/Raphael-Elbaz-Poolstar-1365x2048.jpg 1365w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/04\/Raphael-Elbaz-Poolstar-8x12.jpg 8w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><figcaption class=\"wp-element-caption\">Fondateur et Pr\u00e9sident de Poolstar \/ \u00a9 Poolstar<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Selon vous, comment va \u00e9voluer le march\u00e9 cette ann\u00e9e ?<\/strong><\/h2>\n\n\n\n<p>En 2026, le march\u00e9 restera exigeant. Il y aura toujours de la concurrence, mais elle sera plus rationnelle. Les professionnels comme les particuliers cherchent des produits fiables, performants et au bon prix. On voit un int\u00e9r\u00eat croissant pour les solutions compactes, les produits simples \u00e0 installer et \u00e0 entretenir, et les \u00e9quipements connect\u00e9s. La dimension environnementale compte aussi davantage, mais elle doit \u00eatre concr\u00e8te.<\/p>\n\n\n\n<p>Le march\u00e9 ne sera pas expansif de fa\u00e7on d\u00e9mesur\u00e9e, mais il restera dynamique pour ceux qui innovent de mani\u00e8re pragmatique. Chez Poolstar, nous misons sur la qualit\u00e9 industrielle et la fiabilit\u00e9, avec des garanties solides qui rassurent. 2026 sera une ann\u00e9e de consolidation. Les entreprises qui ma\u00eetrisent leur production et leur technologie seront les plus solides.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00ab Le grand changement, c\u2019est la fa\u00e7on dont les clients s\u2019approvisionnent \u00bb Quel bilan dressez-vous de la saison 2025 ? 2025 marque un vrai retour \u00e0 quelque chose de plus sain apr\u00e8s les ann\u00e9es post-Covid. L\u2019activit\u00e9 a \u00e9t\u00e9 plus r\u00e9guli\u00e8re, plus qualitative. On n\u2019est plus dans l\u2019euphorie ni dans la correction brutale. Le grand changement, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":53730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[685],"tags":[118],"class_list":["post-53728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-poolstar"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/53728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=53728"}],"version-history":[{"count":1,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/53728\/revisions"}],"predecessor-version":[{"id":53731,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/53728\/revisions\/53731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/53730"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=53728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=53728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=53728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}