{"id":54050,"date":"2026-05-27T10:35:52","date_gmt":"2026-05-27T08:35:52","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=54050"},"modified":"2026-05-27T10:35:53","modified_gmt":"2026-05-27T08:35:53","slug":"bilan-2025-et-perspectives-2026-interview-de-philippe-stock","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/interviews\/interview\/bilan-2025-et-perspectives-2026-interview-de-philippe-stock\/","title":{"rendered":"BILAN 2025 ET PERSPECTIVES 2026 : interview de Philippe Stock"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><strong>\u00ab L\u2019ann\u00e9e 2025 se cl\u00f4t sur de tr\u00e8s bons r\u00e9sultats<\/strong> <strong>\u00bb<\/strong><\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Quel bilan dressez-vous de la saison 2025 ?<\/strong><\/h2>\n\n\n\n<p>2025 a \u00e9t\u00e9 globalement tr\u00e8s positive, avec une nette progression des commandes et des sollicitations par rapport \u00e0 2024. Apr\u00e8s un excellent d\u00e9marrage port\u00e9 par de beaux projets, nous avons connu un tassement en milieu de saison, dans un contexte \u00e9conomique attentiste.&nbsp;<\/p>\n\n\n\n<p>Puis, d\u00e8s septembre, nous avons ressenti une v\u00e9ritable effervescence, assez surprenante au regard des incertitudes internationales. Cette dynamique nous permet de cl\u00f4turer l\u2019ann\u00e9e avec de tr\u00e8s bons r\u00e9sultats et d\u2019aborder 2026 sereinement gr\u00e2ce \u00e0 un carnet de commandes solide.&nbsp;<\/p>\n\n\n\n<p>Nous constatons \u00e9galement une reconnaissance croissante de notre marque, notamment pour la fiabilit\u00e9 de nos produits, leur performance et la qualit\u00e9 de notre accompagnement.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2288\" height=\"2108\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Philippe-Stock-Binder.jpg\" alt=\"\" class=\"wp-image-54052\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Philippe-Stock-Binder.jpg 2288w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Philippe-Stock-Binder-300x276.jpg 300w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Philippe-Stock-Binder-1024x943.jpg 1024w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Philippe-Stock-Binder-768x708.jpg 768w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Philippe-Stock-Binder-1536x1415.jpg 1536w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Philippe-Stock-Binder-2048x1887.jpg 2048w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Philippe-Stock-Binder-13x12.jpg 13w\" sizes=\"(max-width: 2288px) 100vw, 2288px\" \/><figcaption class=\"wp-element-caption\">Directeur Commercial France de BINDER<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment voyez-vous \u00e9voluer le march\u00e9 en 2026 ?<\/strong><\/h2>\n\n\n\n<p>La tendance reste plut\u00f4t positive, m\u00eame si elle demeure fragile face aux al\u00e9as climatiques et g\u00e9opolitiques. Les projets d\u00e9j\u00e0 engag\u00e9s et la volont\u00e9 d\u2019investir \u00e0 nouveau sont encourageants.&nbsp;<\/p>\n\n\n\n<p>Notre positionnement milieu-haut de gamme nous prot\u00e8ge en partie des turbulences et nous permet de maintenir une trajectoire de progression.&nbsp;<\/p>\n\n\n\n<p>Le march\u00e9 conna\u00eet toutefois des d\u00e9fections et des liquidations, ce qui pourrait contribuer \u00e0 l\u2019assainir et \u00e0 consolider les acteurs les plus solides.&nbsp;<\/p>\n\n\n\n<p>En 2026, nous entendons confirmer notre place de r\u00e9f\u00e9rence sur le segment des turbines de nage \u00e0 contre-courant, tout en d\u00e9veloppant un usage plus ludique et attractif de nos solutions, au-del\u00e0 de la seule pratique sportive.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00ab L\u2019ann\u00e9e 2025 se cl\u00f4t sur de tr\u00e8s bons r\u00e9sultats \u00bb Quel bilan dressez-vous de la saison 2025 ? 2025 a \u00e9t\u00e9 globalement tr\u00e8s positive, avec une nette progression des commandes et des sollicitations par rapport \u00e0 2024. Apr\u00e8s un excellent d\u00e9marrage port\u00e9 par de beaux projets, nous avons connu un tassement en milieu de [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":54051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[685],"tags":[504],"class_list":["post-54050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-binder"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/54050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=54050"}],"version-history":[{"count":1,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/54050\/revisions"}],"predecessor-version":[{"id":54053,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/54050\/revisions\/54053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/54051"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=54050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=54050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=54050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}