{"id":54063,"date":"2026-05-29T08:00:00","date_gmt":"2026-05-29T06:00:00","guid":{"rendered":"https:\/\/activite-piscine.com\/?p=54063"},"modified":"2026-05-27T11:47:38","modified_gmt":"2026-05-27T09:47:38","slug":"bilan-2025-et-perspectives-2026-interview-de-jacques-braun","status":"publish","type":"post","link":"https:\/\/activite-piscine.com\/en\/interviews\/interview\/bilan-2025-et-perspectives-2026-interview-de-jacques-braun\/","title":{"rendered":"BILAN 2025 ET PERSPECTIVES 2026 : interview de Jacques Braun"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><strong>\u00ab <strong>L\u2019\u00e9t\u00e9 2025 a \u00e9t\u00e9 plut\u00f4t bon et a dynamis\u00e9 l\u2019envie de piscine<\/strong><\/strong> <strong>\u00bb<\/strong><\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Quel bilan dressez-vous de la saison 2025 ?<\/strong><\/h2>\n\n\n\n<p>Le march\u00e9 de la piscine est d\u00e9pendant de la m\u00e9t\u00e9o et de la confiance des m\u00e9nages. L\u2019\u00e9t\u00e9 2024 n\u2019a pas \u00e9t\u00e9 un bon cru et n\u2019a pas d\u00e9velopp\u00e9 l\u2019envie de piscine pour 2025. De plus, la confiance des m\u00e9nages est rest\u00e9e \u00e0 un niveau tr\u00e8s bas (le plus bas des pays d\u2019Europe). Le d\u00e9veloppement du segment des mini-piscines p\u00e9nalise \u00e9galement le chiffre d\u2019affaires. Pour le Groupe Waterair, 2025 s\u2019est termin\u00e9 avec une baisse de 4,7\u2009% du chiffre d\u2019affaires.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"627\" height=\"800\" src=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Photo-JB.jpg\" alt=\"\" class=\"wp-image-54064\" srcset=\"https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Photo-JB.jpg 627w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Photo-JB-235x300.jpg 235w, https:\/\/activite-piscine.com\/wp-content\/uploads\/2026\/05\/Photo-JB-9x12.jpg 9w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><figcaption class=\"wp-element-caption\">Pr\u00e9sident de Piscines Waterair<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment voyez-vous \u00e9voluer le march\u00e9 en 2026 ?<\/strong><\/h2>\n\n\n\n<p>Pour 2026, nous esp\u00e9rons un rebond du march\u00e9, car l\u2019\u00e9t\u00e9 2025 a \u00e9t\u00e9 plut\u00f4t bon et a dynamis\u00e9 l\u2019envie de piscine. La France a un budget et peut esp\u00e9rer une stabilit\u00e9 politique, ce qui devrait am\u00e9liorer la confiance des m\u00e9nages.&nbsp;<\/p>\n\n\n\n<p>Il reste \u00e9videmment de nombreuses inconnues autour de la m\u00e9t\u00e9o et de la situation internationale. La vague des mini-piscines devrait se poursuivre.&nbsp;<\/p>\n\n\n\n<p>\u00c0 ce sujet, les professionnels devraient se mobiliser pour conseiller aux clients de choisir la taille id\u00e9ale, m\u00eame si cela passe par des formalit\u00e9s un peu plus lourdes. En effet, que p\u00e8se quelques semaines pour la d\u00e9claration pr\u00e9alable de travaux par rapport \u00e0 l\u2019installation d\u2019une piscine qui durera de nombreuses ann\u00e9es\u202f?<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00ab L\u2019\u00e9t\u00e9 2025 a \u00e9t\u00e9 plut\u00f4t bon et a dynamis\u00e9 l\u2019envie de piscine \u00bb Quel bilan dressez-vous de la saison 2025 ? Le march\u00e9 de la piscine est d\u00e9pendant de la m\u00e9t\u00e9o et de la confiance des m\u00e9nages. L\u2019\u00e9t\u00e9 2024 n\u2019a pas \u00e9t\u00e9 un bon cru et n\u2019a pas d\u00e9velopp\u00e9 l\u2019envie de piscine pour 2025. [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":54065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[685],"tags":[406],"class_list":["post-54063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-piscines-waterair"],"_links":{"self":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/54063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/comments?post=54063"}],"version-history":[{"count":1,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/54063\/revisions"}],"predecessor-version":[{"id":54066,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/posts\/54063\/revisions\/54066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media\/54065"}],"wp:attachment":[{"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/media?parent=54063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/categories?post=54063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activite-piscine.com\/en\/wp-json\/wp\/v2\/tags?post=54063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}